(That is unless you are a World War II buff, football fan, or, well, English.) So, let’s go! PART I What Is Blitzscaling?Īs it should be fairly obvious, “blitzscaling” is a portmanteau of two words: the German “blitz” and the Latin-based English “scaling.” The meaning of the latter you know very well, but as far as the former is concerned, you may require some explanation. To do this, they use quite a lot of lists and sublists we’ll try to include them all in our summary, but, due to its limited space, we’ll delve into more details only in the case of the most important ones. Well, that’s where this book and our summary might come in handy.Īs you have probably already guessed, the authors (Reid Hoffman and Chris Yeah) use this book to introduce the concept of blitzscaling, to go over its advantages and disadvantages, and to explain why “the key to rapidly building massive businesses in today’s environment is aggressive growth strategy.” “Often,” he adds, “the fastest and most direct path from start-up to scale-up is the hypergrowth produced by blitzscaling.” “When a start-up matures to the point where it has a killer product, a clear and sizable market, and a robust distribution channel,” writes Reid Hoffman in the “Introduction” to Blitzscaling, “it has the opportunity to become a ‘scale-up,’ which is a world-changing company that touches millions or even billions of lives.”

“Whether you are a founder, a manager, a potential employee, or an investor,” they add, “we believe that understanding blitzscaling will allow you to make better decisions in a world where speed is the critical competitive advantage.” Blitzscaling PDF Summary

“This book is for anyone who wants to understand the techniques that allow a business to grow from zero to a multibillion-dollar market leader in a handful of years,” write the authors of Blitzscaling themselves in a chapter that all but shares the title above.

Reid hoffman blitzscaling